Amplify your advertising potential with Spectrum Reach Ad Academy. Our free, 30-minute courses are designed to teach you effective advertising strategies to boost your small business and successfully navigate the media landscape.
Measurement and Attribution Essentials
We’ll share the basics of how to track campaign performance, including how to set up your measurement strategy, the importance of media attribution, what campaign optimizations are, and how to implement your learnings.
You will learn:
Why measurement and attribution matter.
How to set up a successful measurement strategy.
The fundamentals of media attribution.
The essentials you need to optimize your ad campaign.
